Bertrand Cesvet of Sid Lee: will FOMO beat fear during and after Covid 19?


Bertrand Cesvet is the CEO of and Senior Partner at Sid Lee, the international award-winning agency that has made waves for over 20 years by keeping one step ahead. We sat down for a friendly chat about  the impact of Covid 19 on the hospitality and food industries both now and in the future. Without shrinking from the negative impact of the current situation, we look at how collaboration, changing consumer habits at home and possible trends like local tourism might provide opportunity. At the same time, we address the balance between Fear of Missing Out (FOMO) and fear, which drives whom, and what the impact might be.

As usual, you can hear the podcast by searching for The Grilled Project or The Grilled Project on your favourite podcast directory, and by clicking below:




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