Bertrand Cesvet wasn’t always a risk taker – but he became one when he realized it was the only way to create the future he wanted. As the CEO of international Commercial Creativity powerhouse Sid Lee, Bertrand understood early in his career that opportunity doesn’t wait to happen. In a rapidly changing world, opportunity comes to those who are willing to instigate change – not just adapt to it. In the following podcast, he talks about his career, how Cirque du Soleil changed his life at Sid Lee, and why he is optimistic about the future of business in Canada, and beyond.
You can listen to the podcast be clicking on the arrow below, or simply by following this link. The Grilled Podcast is also available on itunes.